|Where are all the customer's cars? Probably at McDonalds. By the time this pic was taken eateries like McDonalds were heavy competition for Mels and similar restaurants. Circa early-1970s.|
Welcome back to Kip Pullman's American Graffiti Blog where we get the truth on all things Graffiti related. Contributing writer, Charlie Lecach recently sent me a newly acquired newspaper picture of the first Mel's drive-in right before it was demolished. This inspired me to make another attempt to put to rest an often printed historical inaccuracy. This one in particular is, of course, about The Mels Drive-in featured in the 1973 classic, American Graffiti. Let's discuss the lie first, then we'll clarify with the truth afterwords. The popular fabrication goes something like this: The Mels drive-in featured in the film had been closed down for some time and was about to be demolished in 1972 but was reopened briefly just for the production of the film and then razed by the time the movie hit the theaters. Pardon my language but, BULLSHIT! This folklore has been repeated so many times as though it were a well-established fact. I believe Michael Karl Witzel's popular 1994 book, The American Drive-in is partly to blame and may possibly be the original source from which this rumor is based. In it, he says,
"As colorful marquees were scheduled for removal, it appeared to many local enthusiasts that Mel's success story was about to end. [sic] The original Mels burger spot came to [Director, George Lucas's] attention and was leased prior to its demolition. Crews descended on the site and soon it was lights...camera...action...all over again. Mels was back in business, immortalized in 35mm."
In the author's defense, he may have been speaking metaphorically about the ending of an era, blah, blah, blah. The whole thing has a nice poetic ring to it. The problem is however, that many have taken these words literally and rephrased them and turned them into "fact." Do a quick Google or BING web engine search and you'll find similar statements all over the web. Even the Mels Drive-in website has quoted Witzel's book in their history section. Oy Vey!Then Witzel erroneously states,
"As the bulldozers razed the last remnants of the historic drive-in and trucks carted off the debris, American Graffiti opened in theaters."
|The restaurant shines beautifully at night in American Graffiti.|
|Donna Wehr c. 1972|
|Mackenzie Phillips on-location in the Mels' parking lot c. July 1972|
The, now legendary, eatery first opened it's doors for business on December 23, 1947 and remained open and standing for almost 29 years before it was finally demolished sometime in the Fall of 1976. That would be about two years before Graffiti was re-released in theaters with 3 additional scenes and the soundtrack re-mixed in Dolby stereo, with the advertising slogan, "American Graffiti is back!" Ya know, it's amazing the way historical trivialities such as these can get distorted. If historians can't even get small details like these right, it kind of makes you wonder about the reporting accuracy of big things like the United States astronauts going to the moon. Who knows, maybe the Apollo missions were really just weekend benders in Las Vegas.
Oh, I almost forgot, I mentioned the photo of Mels that Mr. Lecach shared with me at the beginning of the post which inspired me to write this...well, here it is:
SAN FRANCISCO NOV. 16 -- NOW ITS A PARKING LOT
|And here, 10 years later (1986) is the Milner coupe in the former Mels Drive-in parking lot|
✶ FINE ✶
|Matchbook cover c. 1972 |
The buggy design on this book of matches also appeared on the drive-in's menus and can be spotted on the talk boxes in American Graffiti.
- American Graffiti Filming Locations (June - August, 1972). Petaluma California's Salute to American Graffiti. http://www.americangraffiti.net/movie_locations.html
- Old, Traditional Drive-in Yields to Fast-Food Site. Lawrence Journal World. Nov 17, 1976. http://news.google.com/newspapers?id=slcyAAAAIBAJ&sjid=KuYFAAAAIBAJ&pg=5701%2C2649580
- Witzel, Michael Karl. The American Drive-In: History and Folklore of the Drive-in Restaurant in American Car Culture. Motorbooks International; 1st Edition September 1994.